New VIP customerHigh influence
Sarah Mitchell
Lifestyle & tech creator
- Instagram185K
- TikTok92K
- YouTube41K
CreatorStyle & techAudio
Recent purchase
Pro X Earbuds · $149
Every order has a person behind it.
Outfluence researches each of your Shopify customers: what they do, where they work, how big their audience is, and what they can afford. You find the VIPs, creators and buyers already in your orders, and market to people instead of order histories.
Installs in minutes. No credit card required.
#vip-customers · just nowSarah Mitchell just ordered Pro X Earbuds. Lifestyle & tech creator with 185K followers on Instagram.
Know the moment someone notable buys.
Creators, athletes, executives, retail buyers and investors are already ordering from you. Outfluence flags them as orders come in, so you can send a thank-you, a seeding package, or a partnership pitch while they still remember you.
- New VIP customerHigh influence
Dani Okafor
Pro basketball guard
- Instagram1.1M
- X240K
AthleteRecent purchase
Pro X Headphones · $299
- New VIP customerFounder
Marcus Hale
Founder & CEO, DTC beverage brand
- X18K
FounderExecutiveRecent purchase
3rd order · $412 lifetime
- New VIP customerHigh influence
Jordan Ellis
Tech reviewer on YouTube
- YouTube412K
- TikTok88K
CreatorTechRecent purchase
Studio Monitors · $480
- New VIP customerInvestor
Priya Raman
Partner, consumer venture fund
- X31K
InvestorRecent purchase
First order · $86
- New VIP customerRetail buyer
Elena Vasquez
VP Merchandising, national retailer
Retail buyerExecutiveRecent purchase
2nd order · $230 lifetime
- New VIP customerNotable
Theo Laurent
Chef & restaurateur
- Wikipedia
- Instagram520K
On WikipediaPublic figureRecent purchase
Pro X Earbuds · $149
- New VIP customerHigh influence
Maya Ortiz
Fitness creator & coach
- Instagram182K
- TikTok41K
CreatorFitnessRecent purchase
Sport Buds · $129
- New VIP customerMedia
Sam Whitaker
Podcast host, business & culture
- YouTube96K
- X57K
MediaRecent purchase
Podcast Mic Kit · $219
Sample customers. Names and details are illustrative.
Your order data tells you what sold. We tell you who bought it.
- 1
Install the Shopify app
Connect your store in a couple of clicks. We read customers and orders; we never touch your theme or checkout.
- 2
Agents research each customer
For every buyer, our research agents search public sources: professional profiles, social accounts, property and location data. Each finding comes with a confidence score and its source.
- 3
Act on who they are
Get alerts when a notable customer buys, see your real personas, and sync segments to Klaviyo, Meta and the rest of your stack.
Personas built from real customers, not guesses.
Outfluence groups your customers by age, occupation, income signals, location and interests, then shows which groups actually drive revenue. Find the segment worth doubling down on and the one quietly costing you money.
| Persona | Customers | AOV | LTV | Repeat rate |
|---|---|---|---|---|
| The time-poor professional | 24% | $94 | $388 | 41% |
| The weekend athlete | 19% | $71 | $262 | 35% |
| The new parent | 16% | $63 | $301 | 48% |
| The gift buyer | 13% | $118 | $141 | 9% |
Sample data from a demo store.
Segment by who they are, then send it anywhere.
“Nurses in the Southeast who bought twice” or “founders with homes over $1M” become audiences in a click. Sync them to your email, SMS and ad platforms, or build lookalikes from your best people.
Klaviyo
Meta Ads
Google Ads
Attentive
Postscript- Slack
BigQuery
Snowflake
CSV
Researched responsibly.
- Public and licensed sources only. No scraping behind logins, no purchased breach data.
- Every fact is sourced. See where each finding came from and how confident we are.
- Deletion requests handled automatically. We honor Shopify’s customer redaction and data request webhooks, in line with GDPR and CCPA.
- Your data stays yours. We never sell it or use it to train models for other brands.
Pricing
One plan, billed through Shopify, with a 7-day free trial. Every new customer is checked; the ones who stand out get a full profile. Each customer counts once, repeat orders are free, and every new customer keeps being researched all month.
Free
See who's already buying
$0forever
Install free- Discovery scan of your top 100 customers
- Full profiles for the 10 most interesting
- 25 new customers checked a month
- Slack alerts
Outfluence
7-day free trial500 new customers a month included
$39/month
Start free trial- Every new customer checked: social accounts, LinkedIn, Wikipedia
- 25 full profiles a month for VIPs, creators and executives
- Extra customers 2.5¢ each, extra full profiles 50¢, up to your limit
- Research past customers in bulk
- VIP alerts in Slack and surprise-package workflows
Questions
Where does the research come from?
Only public and licensed sources: professional profiles, public social accounts, news, and property and census data. Every fact shows where it came from, so your team can judge it.
What data do you read from Shopify?
Customer name, email, and shipping address, plus order history (what they bought, when, and how much). We don't read payment details.
How do you handle privacy requests?
When a shopper asks Shopify to delete or export their data, Outfluence receives the request automatically and deletes or exports our research on them too.
How long does setup take?
A few minutes to install. New customers are researched as orders come in, and the paid plan can backfill past customers.